In today’s time, it is next to impossible not to catch celebrities like Dhoni, Sachin, Shahrukh or Amitabh selling something or other on TV. If not them then you are bound to be encountering the female counterparts like Katrina, Kareena etc. in the same slot.
That’s why it is very refreshing to see some new ads delivering the message with the punch and with no celebrities. Couple of these ads which catch the eye are latest Idea and ICICI Prudential ones.
Idea in fact has not used their usual celebrity endorser and moved to the telephone exchange theme ad where a son exchanges the handsets of his parents with a really good message hitting home, literally!! The ad catches your attention with the theme and message very well and stops at What an Idea!! It’s another matter that you miss the word Sirji after that…
Another one which I found very impressive is the ICICI Prudential “Bande Achche hain” ad. A catchy score to go with a good theme of caring men (for a change!!) makes this doubly enjoyable. In fact they are also running this as an innovative song request ad on radio which works well as a reinforcement.
Great to see ads riding on good themes and messages and generating recalls based on the core message rather than solely riding on a celebrity. Goes on to prove that a good message can be delivered effectively irrespective of whether you have a celebrity endorsing it or not.
Here are the videos…
http://www.youtube.com/watch?v=D1Et_KvsL9w
http://www.youtube.com/watch?v=0RPweg-D7po
Vaibhav Tewari's Blog 